Product Design and Creative Direction

Worked in collaboration with the merchandise manager to creatively direct the first collection for Torque Motorsport E-com Store. Guided the entire product design process, ensuring brand consistency from moodboarding, tech pack design, sampling and product selection. Directed lifestyle and product shoots, sourcing a skilled photo/videographer to bring the vision to life.

I created a mural and court design for the launch of the new basketball gym branch at Universal Athlete Centre in Sunshine West in December 2023.

Expanding on the FOREO brand identity, I creatively directed and illustrated bespoke materials for the activation of FOREO LUNA and LUNA Mini 2 during the Australian Open in 2019.

In 2019 I was involved in the design and illustration of T-Shirts for the North Macedonian streetwear brand OX Streets, also contributing to the product selection and product photography process.

Utilising and expanding upon the FOREO Brand Guides, I directed and produced digital Visual Merchandising POS Displays and product advertisements for the FOREO UFO and FOREO brand activations across Australian beauty retailers.

I art directed and designed Torque Drift 2's game soundtrack cover and animated visualizer video.

Collaborating with Chikn's Art Director, I worked on refreshing Chikn's visual identity, integrating innovative Web 3 economy elements for a seamless user experience across their website and games, contributing to overall product development by enhancing both user experience and aesthetic appeal.

Within Animoca Brands, I spearheaded the rebranding of Phantom Galaxies, collaborating closely with the Art Director and UI/UX Lead at Blowfish Studios. Laying the foundation for the brand's evolution extending across the game UI, website, and Phantom Galaxies promotional material.